Who we are
We are an associated group specialized in Marketing disciplines
and with important tourism marketing know-how.
What forms the object of our
In the present historical context it is no longer sufficient to
exhibit one's products in order to sell them, but it is definitely
necessary to introduce sophisticated marketing strategies to be
able to place them on an always more aggressive market in that it
is a global market. In the area of tourism these are still more
complicated in that, differently from one other product whose penetrating
strategy is an end in itself, the area of tourism is represented
by a set of elements such as travel, food, lodgings and entertainment
(relationships, shopping, etc.) whose locations (sea, mountain,
etc.) do have in the creation of tourism the great importance that
often is being emphasised.
Whilst for the launching of a product effort is directed thereto,
tourist resources have the peculiarity, in order to make same saleable,
of aggregating a number of items (transportation, services, commercial
activities, attractions, etc.) with the direct involvement, therefore,
of human resources operating in the institutional context and in
the socio-economic tissue object of the project.
The background against which
Tourism in terms of turnover may be deemed second solely to the
oil industry. Recent research carried out by Administrations accredited
at international level envisages a 40% increase in world tourism
until 2010. Therefore, there is greater competitivity on the markets,
which will prefer the local realities most efficient in terms of
service and reception which, increasingly, will leave out of consideration
the distances made accessible by an adequate rationalizing of the
means of transportation.
What is our Mission
To favour the spread of the philosophical disciplines of Marketing,
consisting in communicational and behaviour processes targeted to
establish relationships of correctness, transparency and knowledge:
elements indispensable for enactment of any whatsoever type of strategy
of a commercial nature or aimed at the creation of lasting tourist-flows.
To promote culture of the tourism resource, often disregarded, in
spite of its being the one which provides the greatest opportunities
of employment and currency returns.
What do we do
Consultancy and training programmes are our business.
Transfer of our "know-how" takes place availing ourselves
of approximately 1.500 glossies, films of which some are unpublished,
colour-slides taken throughout the world, documents, research at
What kind of experience do
Four important types:
1) Practical application of Tourist Marketing in far away zones
and yet near to many peoples: Mauritius, the Isle in the Indian
Ocean, a profitable training-ground of Asiatic Marketing.
2) France, capital of the tourist world. Photographed, dissected,
studied, in particular in the recovery of Consortia of communes
in mountain areas of historical and other interest. Experience which,
after a few decades, has carried out EEC programming projects still
to be accomplished; see target 5b in particular.
3) USA - How to create points of interest which have nothing scenic,
historic or worthy of attention whatsoever, but which involve masses
of consumers of products and services sold by some.
4) Japan - A knowledge of sophisticated Marketing disciplines, the
application of which have permitted Japan to penetrate the entire
world with its products, applying methodologies elaborated by military
strategists (guerrilla action techniques, direct engagement, surrounding,
pincer movement, etc.)
a) Organization of conventions, meetings, international congresses.
b) Research studies for selection of localities likely to interest
cruise-passengers plus forms of entertainment, in addition to verification
c) Countries where we have stayed creating relations therein: South
and Central America, Europe, North Africa.
d) Apart from our main office in Italy, we have offices in South
America, Japan and several contact points in the world.
e) Strictly linked with tourism is the Marketing of products and
franchising which is used in many hotel chains or aggregative systems
of products marketed under a single trademark.
Who are our main middlemen/customers
Public Administrations, Privately-owned Businesses or Holdings
of which the institutional interest or company object of business
Which are the operational
Tourist realities and structures object of interest by institutional
and financial groups. Local realities forming the object of programming
and development in line with Common Market targets. The recovery
of historical centres in the cities and the urban marketing.
* AMA - American Marketing Association
* Chambers of Commerce in Italy and abroad
* Centre of Touristic Studies - Assisi (Italy)
* COMEN - International Organization for the promotion of the Mediterranean
* Disney - USA
* Daunia Sviluppo - Società Consortile in the province of
* E.E.C. - XXIII Committee of Tourism
* E.E.C. - XXII Educational - Task Force
* Ente Bilaterale Regionale Turismo Siciliano
* FNSEM - Fédération Française des Sociétés
d'économie mixte (Paris)
* I.C.R.C. - International Committee of the Red Cross
* IEU - Institut de l'Economie Urbaine (Paris)
* Imprenditorialità Giovanile S.p.a. Roma
* INTA-AIVN - International Urban Development Association (Netherland)
* Ministry of Tourism of Mauritius
* Ministry of Art and Culture of Mauritius
* Mondimpresa - Roma
* Promos - Chamber of Commerce - Milano * Provincia di Napoli
* Republic of Montenegro (ex-Jugoslavia)
* Regione Liguria - Italian Province * Regione Campania
* Sicilia Turismo - Organization of touristic operators in Sicily
* SIST - International School of Touristic Sciences (Roma)
* Tecnolopis (Technological Park) - Bari
* TURMED - Organization for the tourism in the Mediterranean area
* Universities (Italians and foreigners)
* World Trade Center
Urban Development Advisory
The Association makes available to public or private sponsors an
international team of urban development professionals drawn from
its international membership with sound expertise in all aspects
of land-use planning, development, financing and marketing of large-scale
On a six-day assignment on a given area urban problems are thoroughly
reviewed, development opportunities detailed and options proposed.
The advisory panels help to:
* chart new directions in urban policies;
* define the appropriate land-use policy and assess alternatives
for site location, from harbour redevelopment to recreational and
touristic projects, retail and commercial centres, Science and TechnoParks,
New Town planning, etc.;
* identify the potential of currently under-developed land and the
related marketing strategies;
*evaluate critical decisions about multiple development options
and act as a catalyst for local action;
* improve the relationship between public and private sectors regarding
urban renewal, revitalization and overall development issues;
* focus a broad range of international talents on problems and neighbourhoods
that do not generally receive this kind of attention and bring enhanced
credibility to the efforts of local governments working on these
* facilitate development of creative solutions which involve both
the public and private sectors.
The sponsor defines the area under review and the issues to be
addressed by the advisory panel. Each panel is selected to fit the
needs of the sponsor. It provides what other types of services cannot
do a collective experiences of successful practitioners; an international
dimension to a local situation.
The Advisory Panel gathers on site for a week-long investigation
which culminates with a presentation of specific action oriented
recommendations. A written report is presented to the sponsor with
full details of the Panel's findings within two months of the presentation.
The Advisory Panel are assembled to fit local conditions. Panel
members are drawn from both the private and public development sectors.
It is a group contribution. Each Panel is usually composed of 10
to 12 experts according to the sponsor's requirements and operates
along a rigourous management process over a week-long period which
* overall briefings and an on-site survey;
* interviews with local officials and key representatives of the
economic and social community, technicians, developers, manager,
* analysis of site potentials and drafting of recommendations;
* final presentation to the sponsor.
Local manpower and technical requirements vary according to the
nature and location of the site and the policy needs of the sponsor.
How to commission an Advisory
At first to make a request for it and, after the valuations, a
Memorandum of Understanding signed between the sponsor and an international
organization non-profit INTA (www.inta-net.org) will confirm the
commitments of both parties.