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norway oslo bergen lillehammer travel info guide map
Who we are

We are an associated group specialized in Marketing disciplines and with important tourism marketing know-how.

What forms the object of our interests

In the present historical context it is no longer sufficient to exhibit one's products in order to sell them, but it is definitely necessary to introduce sophisticated marketing strategies to be able to place them on an always more aggressive market in that it is a global market. In the area of tourism these are still more complicated in that, differently from one other product whose penetrating strategy is an end in itself, the area of tourism is represented by a set of elements such as travel, food, lodgings and entertainment (relationships, shopping, etc.) whose locations (sea, mountain, etc.) do have in the creation of tourism the great importance that often is being emphasised.
Whilst for the launching of a product effort is directed thereto, tourist resources have the peculiarity, in order to make same saleable, of aggregating a number of items (transportation, services, commercial activities, attractions, etc.) with the direct involvement, therefore, of human resources operating in the institutional context and in the socio-economic tissue object of the project.

The background against which we operate

Tourism in terms of turnover may be deemed second solely to the oil industry. Recent research carried out by Administrations accredited at international level envisages a 40% increase in world tourism until 2010. Therefore, there is greater competitivity on the markets, which will prefer the local realities most efficient in terms of service and reception which, increasingly, will leave out of consideration the distances made accessible by an adequate rationalizing of the means of transportation.

What is our Mission

To favour the spread of the philosophical disciplines of Marketing, consisting in communicational and behaviour processes targeted to establish relationships of correctness, transparency and knowledge: elements indispensable for enactment of any whatsoever type of strategy of a commercial nature or aimed at the creation of lasting tourist-flows.
To promote culture of the tourism resource, often disregarded, in spite of its being the one which provides the greatest opportunities of employment and currency returns.

What do we do

Consultancy and training programmes are our business.
Transfer of our "know-how" takes place availing ourselves of approximately 1.500 glossies, films of which some are unpublished, colour-slides taken throughout the world, documents, research at university levels.

What kind of experience do we have

Four important types:
1) Practical application of Tourist Marketing in far away zones and yet near to many peoples: Mauritius, the Isle in the Indian Ocean, a profitable training-ground of Asiatic Marketing.
2) France, capital of the tourist world. Photographed, dissected, studied, in particular in the recovery of Consortia of communes in mountain areas of historical and other interest. Experience which, after a few decades, has carried out EEC programming projects still to be accomplished; see target 5b in particular.
3) USA - How to create points of interest which have nothing scenic, historic or worthy of attention whatsoever, but which involve masses of consumers of products and services sold by some.
4) Japan - A knowledge of sophisticated Marketing disciplines, the application of which have permitted Japan to penetrate the entire world with its products, applying methodologies elaborated by military strategists (guerrilla action techniques, direct engagement, surrounding, pincer movement, etc.)
Others:
a) Organization of conventions, meetings, international congresses.
b) Research studies for selection of localities likely to interest cruise-passengers plus forms of entertainment, in addition to verification of facts.
c) Countries where we have stayed creating relations therein: South and Central America, Europe, North Africa.
d) Apart from our main office in Italy, we have offices in South America, Japan and several contact points in the world.
e) Strictly linked with tourism is the Marketing of products and franchising which is used in many hotel chains or aggregative systems of products marketed under a single trademark.

Who are our main middlemen/customers

Public Administrations, Privately-owned Businesses or Holdings of which the institutional interest or company object of business is Tourism.

Which are the operational areas

Tourist realities and structures object of interest by institutional and financial groups. Local realities forming the object of programming and development in line with Common Market targets. The recovery of historical centres in the cities and the urban marketing.

Accredited/in cooperation

* AMA - American Marketing Association
* Chambers of Commerce in Italy and abroad
* Centre of Touristic Studies - Assisi (Italy)
* COMEN - International Organization for the promotion of the Mediterranean area
* Disney - USA
* Daunia Sviluppo - Società Consortile in the province of Foggia (Italy)
* E.E.C. - XXIII Committee of Tourism
* E.E.C. - XXII Educational - Task Force
* Ente Bilaterale Regionale Turismo Siciliano
* FNSEM - Fédération Française des Sociétés d'économie mixte (Paris)
* I.C.R.C. - International Committee of the Red Cross
* IEU - Institut de l'Economie Urbaine (Paris)
* Imprenditorialità Giovanile S.p.a. Roma
* INTA-AIVN - International Urban Development Association (Netherland)
* Ministry of Tourism of Mauritius
* Ministry of Art and Culture of Mauritius
* Mondimpresa - Roma
* Promos - Chamber of Commerce - Milano * Provincia di Napoli
* Republic of Montenegro (ex-Jugoslavia)
* Regione Liguria - Italian Province * Regione Campania
* Sicilia Turismo - Organization of touristic operators in Sicily (Italy)
* SIST - International School of Touristic Sciences (Roma)
* Tecnolopis (Technological Park) - Bari
* TURMED - Organization for the tourism in the Mediterranean area
* Universities (Italians and foreigners)
* World Trade Center
* Others.

Urban Development Advisory Panel

The Association makes available to public or private sponsors an international team of urban development professionals drawn from its international membership with sound expertise in all aspects of land-use planning, development, financing and marketing of large-scale urban projects.
On a six-day assignment on a given area urban problems are thoroughly reviewed, development opportunities detailed and options proposed.
The advisory panels help to:

* chart new directions in urban policies;
* define the appropriate land-use policy and assess alternatives for site location, from harbour redevelopment to recreational and touristic projects, retail and commercial centres, Science and TechnoParks, New Town planning, etc.;
* identify the potential of currently under-developed land and the related marketing strategies;
*evaluate critical decisions about multiple development options and act as a catalyst for local action;
* improve the relationship between public and private sectors regarding urban renewal, revitalization and overall development issues;
* focus a broad range of international talents on problems and neighbourhoods that do not generally receive this kind of attention and bring enhanced credibility to the efforts of local governments working on these problems;
* facilitate development of creative solutions which involve both the public and private sectors.

The sponsor defines the area under review and the issues to be addressed by the advisory panel. Each panel is selected to fit the needs of the sponsor. It provides what other types of services cannot do a collective experiences of successful practitioners; an international dimension to a local situation.
The Advisory Panel gathers on site for a week-long investigation which culminates with a presentation of specific action oriented recommendations. A written report is presented to the sponsor with full details of the Panel's findings within two months of the presentation.
The Advisory Panel are assembled to fit local conditions. Panel members are drawn from both the private and public development sectors. It is a group contribution. Each Panel is usually composed of 10 to 12 experts according to the sponsor's requirements and operates along a rigourous management process over a week-long period which includes:
* overall briefings and an on-site survey;
* interviews with local officials and key representatives of the economic and social community, technicians, developers, manager, etc.;
* analysis of site potentials and drafting of recommendations;
* final presentation to the sponsor.

Local manpower and technical requirements vary according to the nature and location of the site and the policy needs of the sponsor.

How to commission an Advisory Panel?

At first to make a request for it and, after the valuations, a Memorandum of Understanding signed between the sponsor and an international organization non-profit INTA (www.inta-net.org) will confirm the commitments of both parties.

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